Resume

James (Todd) Baker

LinkedIn Profile


Profile

Results-driven Internet Marketing Expert and Software/Web Development Specialist with over 20 years of experience in digital marketing strategy, SaaS product development, and business operations. Proven track record of leveraging technical expertise and strategic planning to drive business growth, optimize digital campaigns, and deliver innovative solutions. Adept at leading cross-functional teams, automating processes, and implementing data-driven strategies to maximize ROI.


Education

Bachelor of Applied Science, Technology Management
St. Petersburg College | July 2003

  • President’s List (2002-2003)

Skills

  • Digital Marketing Strategy: SEO, SEM, PPC, Social Media, Email Marketing.
  • Web Development & SaaS: Full-stack development, CMS integration, performance optimization.
  • Business Operations: Process refinement, project management, client relationship management.
  • Technical Expertise: Software engineering, data analysis, IT infrastructure.
  • Leadership & Collaboration: Team leadership, public speaking, cross-functional collaboration.

Professional Experience

Ingenusys

Consultant | 03/2019 – Present

  • Spearheaded digital marketing strategies for clients, including SEO, PPC, and social media campaigns, resulting in a 30% increase in online engagement.
  • Automated data entry processes, reducing manual effort by 50% and improving data accuracy.
  • Engineered airspace screening software for the Federal Aviation Administration, ensuring compliance and operational efficiency.

Panther International

Senior Web Developer | 09/2016 – 03/2019

  • Led the development and maintenance of a grant management SaaS application for the Department of Transportation, serving multiple states.
  • Managed a cross-functional development team, providing technical oversight, task delegation, and progress assessments.
  • Implemented data-driven features to enhance user experience and streamline grant application processes.

Bayshore Solutions

Senior Web Developer | 12/2014 – 07/2016

  • Integrated CMS platforms for website builds, ensuring seamless content management for clients.
  • Conducted penetration and performance testing to enhance website security and optimize load times.
  • Supported a large client base with website maintenance, troubleshooting, and performance improvements.

University of Tampa

Systems Analyst Programmer | 07/2008 – 05/2014

  • Enhanced and supported the institution’s constituent web portal, improving user engagement and functionality.
  • Provided technical support for the Registrar and Campus Security departments, ensuring system reliability and security.

Baker IT Solutions

Principal | 04/2004 – 07/2008

  • Delivered full IT services to small business clients, including network setup, software development, and IT consulting.
  • Designed and deployed WiFi coverage solutions for residential high-rises, improving connectivity and user satisfaction.
  • Developed a custom web-based order entry system for a tropical fish farm, streamlining operations and increasing sales efficiency.

Tiburon

Software Engineer | 12/1999 – 04/2004

  • Provided 24/7 help-desk support for a proprietary Unix-based message routing system used by 25+ public safety agencies.
  • Developed system interfaces for state and national criminal database systems, enhancing data accessibility and interoperability.
  • Conducted onsite product training for police agencies, including Pittsburgh and Tallahassee.

Buffalo Wild Wings

General Manager | 09/1991 – 12/1996

  • Managed store operations, including staffing, payroll, inventory, and customer service, driving sales growth from 22K to 45K per week within six months.
  • Led hiring and training initiatives for new staff, ensuring a smooth grand opening and operational success.